AI Transformation with SezAI and Gloria

The cosmetics industry is constantly in search of innovation, with rapidly changing customer needs. Companies in this sector turn to new technologies at every stage, from product design and production to sales, in order to gain a competitive edge. With SezAI, developed within Teknokent, we are accelerating this transformation. This AI solution, used by some of Turkey’s leading companies, is revolutionizing the cosmetics industry, transforming every stage from production to customer experience. Additionally, our product Gloria is redefining personal care habits with the support of AI.

What is SezAI and How Does It Transform the Cosmetics Industry?

SezAI is a platform that integrates AI technology into companies’ own data centers (on-premise). This setup offers a major advantage for the cosmetics industry, where data security and privacy are of utmost importance. Additionally, SezAI’s generative AI technology provides many innovative solutions, such as analyzing customer behavior to offer personalized product recommendations, identifying market trends, and accelerating new product development processes.

The transformation in the cosmetics industry manifests in the following ways:

1. AI-Powered Product Development: SezAI’s modules allow users to create new product prototypes by simply typing a few words. With this feature, cosmetic brands can develop innovative product formulas faster and bring them to market more efficiently. For example, analyzing the ingredients of skincare products and creating new combinations becomes much more effective.

2. Personalized Customer Experience: With SezAI’s powerful data analysis capabilities, brands can gain deep insights into their customers’ skin types, beauty routines, and preferences. This allows them to offer personalized beauty recommendations and improve customer satisfaction. Today, customers are seeking tailored solutions, and SezAI is perfectly positioned to meet this demand.

3. Production and Automation: SezAI’s automation features optimize and accelerate cosmetic production processes. Tasks along the production line can be managed by AI assistants, making the production process more efficient and error-free. Automation makes a significant impact, especially in product tracking and quality control processes.

Gloria: The AI Revolution in Personal Care

One of SezAI’s success stories is our AI-powered skincare assistant, Gloria. Gloria analyzes users’ skincare routines and recommends the most suitable products and usage frequency through an AI solution. It provides suggestions based on the user’s skin type, season, and current needs. The key innovations Gloria offers include:

• Smart Skin Analysis: Gloria assesses your skin type and any existing skin issues, recommending a personalized skincare routine. This routine serves as a guide for morning and evening applications. The AI monitors changes in your skin and updates its recommendations accordingly.

• Product Compatibility: Gloria analyzes the ingredients of the cosmetic products you use and assesses how well they match your skin. This way, it provides information on which products should not be used together, preventing potential negative effects.

• Personalized Beauty Routines: With AI support, Gloria simplifies skincare by creating morning and evening routines for users. These suggestions are continuously updated based on your skin’s current condition and seasonal changes.

The Future of Cosmetics with AI

With SezAI and Gloria, we are bringing a fresh perspective to the cosmetics industry. Generative AI not only speeds up product development processes but also offers consumers more personalized and targeted solutions. These technologies enable the industry to quickly respond to customer expectations while keeping data security at the forefront.

This AI-driven transformation in the beauty world creates a competitive advantage for brands while offering more effective and efficient personal care experiences for consumers. Step into the future with SezAI and take your place in the digital transformation of the beauty industry!